I introduced reels for event recaps, replacing static graphics, which earned higher engagement and traction. They quickly became our most popular form of content, demonstrating the impact of short-form, video. In addition, I produced reels showcasing office culture, capturing the energy and spirit of the team, and encouraging others to take part in our events and initiatives.
For the best experience, these clips should be viewed directly on Carolina Covenant’s Instagram platform.
Collaboration, Content Planning, Social Media Content Creation, Media Analytics