In my Advertising Creative course, I explored the foundations of long-form creativity as I learn to develop comprehensive advertising campaigns. The course emphasizes crafting detailed briefs and generating dynamic, large-scale ideas while considering branding, audience, and emotional impact. This experience allowed me to blend strategic thinking with creative expression, deepening my understanding of how to create compelling narratives that resonate with consumers and enhance brand connections.
For my first assignment in Creative Advertising, the "Look-Up" assignment, I spent an hour observing campus life without her phone. I noticed that only new UNC students truly needed their devices for navigation purposes. This inspired her idea for "Tarheel GO," a campus navigation app that helps users find their way while encouraging them to be present in their surroundings. Through this project, I learned to transform keen observation into a relevant advertising concept, highlighting the importance of balancing technology with mindful engagement.
Creative Concept Development, User-Centered Design, Mindful Engagement, Problem-Solving, Project Ideation, Advertising Strategy, Storyboarding.
With a partner, I collaborated on a project to expand Outlaw Beer's reach among college students by building on their partnership with HARDY and including Morgan Wallen and Ernest. I helped conceptualize the campaign to resonate with the college demographic and highlight the brand's laid-back vibe. Through engaging social media posts, campus events, and promotional videos, we successfully created a campaign thatstrengthened Outlaw Beer's presence and appeal to college students.
Campaign Conceptualization, Target Audience Engagement, Brand Partnership Development, Social Media Marketing, Event Planning, Collaborative Work, Project Ideation, Advertising Strategy, Storyboarding.