The Daily Tar Heel is the student-run newspaper at the University of North Carolina at Chapel Hill. As an Audience Engagement Senior Staffer, I transforms long-form podcast clips from Hark the Pod—a show offering UNC sports insights and score predictions—into short, spiffy content for Instagram and TikTok. My engaging Reels and visual edits bring sports stories to life, driving audience connection and boosting the digital reach of North Carolina's independent student newspaper.
For this project, I repurposed content from Hark the Pod, into an engaging social media post. She selected key moments from the episode discussing UNC football's win against FSU and predictions for the team's season, condensing them into a dynamic, visually appealing Instagram Reel. The reel featured highlights from the podcast paired with captions and synched audio for Instagram and TikTok. This work showcased my ability to enhance podcast visibility and connect with an audience through strategic, short-form content creation.
Adobe Premiere Pro, Social Media Content Creation, User Experience Design for Video (Video UX Design), Digital Audience Engagement, Podcast Promotion, Short-Form Video Optimization.
To promote an episode of Hark the Pod, I created a dynamic reel focusing on the sport team’s score predictions for UNC’s upcoming game against Florida State. The video used concise clips and bold captions to spotlight this exciting segment, capturing the attention of sports fans and encouraging podcast listens. This reel successfully translated the podcast's energy into a shareable, engaging format for social media.
Adobe Premiere Pro, Social Media Content Creation, User Experience Design for Video (Video UX Design), Digital Audience Engagement, Podcast Promotion, Short-Form Video Optimization.
To build anticipation for an episode of Hark the Pod, I crafted an engaging reel featuring the sport team’s score predictions for UNC’s upcoming game against Georgia Tech. Using concise clips and bold captions, I highlighted this intriguing segment, capturing the attention of sports fans and encouraging podcast listens. This reel effectively translated the podcast's energy into a shareable, engaging format for social media.
Adobe Premiere Pro, Social Media Content Creation, User Experience Design for Video (Video UX Design), Digital Audience Engagement, Podcast Promotion, Short-Form Video Optimization.