I’m Ashley, a passionate student at the Hussman School of Journalism, concentrating in advertising and public relations. My journey blends creativity with data-driven strategy, as I explore how advertising, public relations, and marketing intersect to drive organizational growth. I thrive on crafting compelling narratives that resonate with audiences, whether through social media content, creative advertising briefs, or multimedia storytelling.
From creating engaging visual and audio content at The Daily Tar Heel to producing creative advertising briefs and multimedia projects, I’ve built a strong foundation in communications, marketing, and digital storytelling. My academic experiences have fueled my passion for blending creativity with strategic thinking, driving me to craft meaningful and impactful stories that connect with diverse audiences.
As I continue to refine my skills and work towards my goal of applying consumer analytics to advertising strategies, I’m excited to share my portfolio, which showcases my work in creative advertising, video production, and digital engagement.